Converse wanted to bring celebrate the iconic Weapon as the Laker and Celtics met again in the NBA Final. The shoe had a starring role in the 1980s version of the rivalry, but with neither Magic or Larry Bird on roster, the shoe giant didn’t know how to show up.
WEAPRESENT put the focus on the excited fanbases, ready to engage in activations to represent home court.
Fans got loud and WEAPRESENTED with t-shirt giveaways as the series went seven games.
WEAPRESENT was also used by the brands John Varvatos Line for its version of the Weapon shoe.
