Sports and fragrance are strange bedfellows. Launching The New York Yankees fragrance faced some obvious skepticism but, the Yankee logo is one of the world’s most iconic.

The focus was put on the timeless appeal. Yankees don’t belong to a particular moment, they exist and are measured against, legends, eras, far bigger than sports.

PAST PRESENT FOREVER leaned into the aura of timeless appeal. Players presented could have existed at anytime in the teams storied history.