THE copywriter position IS a dream job.

SPORTS IS HOW I UNDERSTAND LIFE.

SPORTS DEFINE THE BEST WORK OF MY CAREER.

SPORTS IS NARRATIVE

“I’m WITH BASKETBALL,” A MANIFESTO THAT LET CONVERSE BASKETBALL LIVE WITHIN THE BRAND’S RENEGADE SPIRIT.

“BAND OF BALLERS,” WAS A BASKETBALL TOURNAMENT FOR MUSICIANS, AN ANNUAL COLLISION OF SPORTS AND CULTURE.

CONVERSE’S WEAPON SHOE deserved a PLACE at the CELTICS LAKER NBA FINAL. “WEAPRESENT,” PUT THE FOCUS AROUND THE TWO DISTINCT CITIES.

THE CHARLES CHARLES MAGALLS VS. DWYANE WADE CHALLENGE, WAS A PURE SOCIAL EXECUTION.

REQUIRING SCRIPTS, TWEETS, TAUNTS, STUNTS, AND REACTIONS.

A PURELY SOCIAL CAMPAIGN ATTRACTED MILLIONS OF VIEWS.

I LED THE PITCH TO WIN CONVERSE’S, “CONS SKATE” BUSINESS. THE FOCUS WAS ON CELEBRATING WHAT MAKES AN ATHLETES AN INDIVIDUAL.

SOCCER ATTITUDE FOR A FOOTBALL BRAND.

WEB COPY AND SOCIAL FOR UMBRO.

KD LAW, KEVIN DURANT AS A LAWYER WON THE INTERNET.

THE BRIEF MANDATED, A BASKETBALL SPECIFIC TAKE ON AN ExISTING CAMPAIGN PIVOTING THE SPOKEMAN’S APPEAL TOWARDS SOPHISTICATION. THE DAPPER KD LAW STEPPED ON THE COURT.

IT’S NOT GOLF. IT’S TOPGOLF. COME PLAY AROUND was the line that helped SWINGERS FIND MORE THAN GOLF.

AT MTV I MET THE REQUIREMENTS OF A FAST PACED AND UNWAVERING CALANDER, CREATING PROMOS, EPISODIC TEMPLATES, PRODUCT TIE-INS, AND BREAK THROUGH CREATIVE.

THE LAUNCH OF BEAVIS AND BUTTHEAD NEEDED TO HAVE A SPECIAL LAUNCH. HAVING THE DUO HIJACK A JERSEY SHORE PHONE CALL WAS JUST THE START.

NOT SCARED TO STAND OUT…

OR COACH SOCCER.

IT CAN’T ALL BE SPORTS…

SOME COPY I WROTE FOR BRANDS OUTSIDE OF SPORTS.

BRAND MANIFESTO FOR PLANVIEW SOFTWARE SOLUTIONS.

RADIO JAM FOR McDONALDS THAT LISTED ALL THE.

WEB AND SOCIAL COPY FOR BEANFIELD.

… OR MAYBE IT CAN BE.

IAN GHENT COPYWRITER