Converse EOS shoe was launch was going to be all social media. Billionaire Charles Charles MaGalls was conceived to be the voice, and the constant tormenter of superstar Dwyane Wade.

Taking the fight online, 8 million viewers watched the faux billionaire confront Wade after a game, place a harass the star on jumbotron and billboard alike, and finally play the gold medalist, “TO 10 BY 1. GOTTA WIN BY 2.”

What started in the parking lot…

Social posts challenging/harassing the star were peppered with videos I wrote/directed.