The core Converse messaging centered on championing the individual. The problem was how to integrate the brand’s team basketball business.
I’m With Basketball was a love story to the game. Both the kid playing guitar wearing chucks, and the team lacing up 15 strong, shared passion.
Spokesman Dwyane Wade shared a love letter to the game, which was what I’m With Basketball was, packaged for fans in core basketball magazines like Slam and Bounce.
