Instead of selling the Chuck Taylor which we’ve all owned at least once, Converse wanted to give back. “Domaination,” was a program rewarding search terms teenagers were using with content instead of product messaging.
I wrote, directed, acted in, animated, played guitar, edited, illustrated, puppeteered, creating over 50 unique URLS, of light hearted teenage content, winning an Effie award.
Q:How do you kiss? A: Like this.
Q: Is it okay to be different? A: Scared of Change.
Q:Do I have to go on? A: At least you’re not lost at sea.
Q:How do I deal with all the pressure? A: Teenage Press Conferences.
Q:When’s father’s day? A: Song about Me Dad. For the launch of “Domaination UK,” I wrote, directed, animated, illustrated, played guitar, and sang this not hit record. To me this best captures the fun and insanity of this project.
Q:Do I need to stay in school? A: Joey Smokes at the Pump. Full disclosure Joey never was legally allowed to participate in “Domaination.”