.com is the .bomb

There’s no more validating brand asset then the ".com".”

Who do believe saying this, ian@nextfourdays.com or ian@nextfourdays.work? Or .me, or .nyc. As of yesterday, i’m delighted to say we officially own NEXTFOURDAYS.COM. A sure step towards legitimacy, one that fortunately we could afford. We also decided yesterday to not spend the money on the fancy website of our dreams, the one that would have looked as close to possible as the top notch Berlin branding firm. Instead our next steps will be less glamorous, continuing to organize our offering and message.

It’s really to build something. Starting felt real, the “.com” makes it feel legit. It turns out this process will take more than the NEXT FOUR DAYS… THE NEXTFOURDAYS.COM that is!