Band of Ballers came to life off brief. Core to Converse’s DNA is start basketball. It is the shoe of music. Being the messaging was rooted in disruption, the concept was to mix a basketball tournament with a battle of the bands, letting bands settle it on the hardwood.
The annual tournament became original programing on MTV2, attracting top talent, and giving media outlets like ESPN, Deadspin, and Slam content that reflected the Converse spirit.
